Marketing with Instagram

 

  

  Chapter 5 is all about Instagram! Instagram is one of my favorite apps so I was excited to learn some new things about how the app works. Instagram has grown from just an app where you post photos and videos to an app with stories, DMS, multiple picture posts, and special business profiles. Just like Facebook, Instagram is used by a ton of people, the majority being females. I didn't know that urban users hold the highest percentage of use which is 46%. 

     There are around 25 million business accounts on Instagram! I have never bought anything off Instagram from the business but I do follow local businesses in my hometown to see what they have. I never realized how much Instagram helped business. For example, "75 percent of Instagram users take action, such as visiting a website, after looking at a brand’s post "(Clarke). Also just like Facebook setting up an Instagram profile has a lot of steps and it can be confusing. Below I have listed the steps.

1. Username

2. Profile Picture

3. Website Link

4. Business profile features: business hours, an address, and a business phone number to their profile. 

    Another feature of an Instagram business account is an Instagram Professional Dashboard where you can look at all your track activity, get resources, and grow your business further. The components of an Instagram post are similar to Facebook as well including a photo or video, caption, call to action link, and hashtags. Besides just a simple post Instagram has features like shops, stories, lives, reels, and IGTV. Instagram shops are a way for businesses to sell products through e-commerce. Stories are posts that last 24 hours. Reels are15 second videos and IGTV is for longer content. In my opinion, Instagram has taken features from all of the popular Social Media apps and done their own little twist. They have stories like Snapchat, short videos like Tik Tok, and Multi-picture posts like Facebook.

Instagram determines an account algorithm using six factors which are interest, recency, relationship, frequency, follows, and amount of time spent on InstagramThis chapter also provides some tips and tricks for an Instagram content strategy. The types that stood out to me are an experiment with different caption lengths, asking questions, and info-social posts. Since Instagram is owned by Facebook both apps have very similar ad types, targeting options, and ad objectives.

Instagram is the second most popular social media app for advertising today. Small and large businesses all over the world are having major success with Instagram. That's what I have today from chapter 5, I will be back tomorrow with chapter six.

Until Next Time My Dudes,

Em